2025 Black Friday
Gain your performance edge with exclusive Black Friday offers on trusted training and leadership tools.
USE CODE BLACKFRIDAY AT CHECKOUT TO SAVE 15% ON EVERYTHING BELOW!
Self-Paced Digital Course
$97 $82.45
(use code BLACK FRIDAY to save 15%)
A course to help student athletes – and those supporting them (parents, coaches, administrators, etc) take advantage of all the opportunities provided in the student athlete experience.
Self-Paced Digital Course
$147 $124.95
(use code BLACK FRIDAY to save 15%)
Learn how to implement an indestructible foundation of mental toughness and leadership using these innovative Mental Conditioning Techniques. These 13 lessons will help develop routines to improve everyday performance – in life and sport.
NSCA CEUs available!
Book, eBook & Audiobook
Price varies, use code BLACKFRIDAY to save 15%
Sports aren’t just games—they’re valuable learning opportunities. In The Table, Dr. Patrick Ivey presents a resource for student athletes in high school and college along with professional athletes who have been in the game for a while. It aims to inspire all athletes to take full advantage of their opportunities, while leaving behind crumbs of wisdom for the next group to take a seat at the table.
TeamBuildr Workouts
Price varies, use code BLACKFRIDAY to save 15%
- Introductory 4-week program to get back in the game.
- Beginner 12-week program to build foundations.
- Intermediate 12-week program to continue progressing.
- Youth 12-week program to build athletic foundations.
Thorne Supplements
No code needed, visit my dispensary to save 15%
Thorne supplements are high-quality, science-backed products designed to support performance, recovery, and overall health. Trusted by athletes and professionals alike, Thorne prioritizes purity, transparency, and results you can feel.
Discount does not apply to bundles or health tests.

I'm Dr. Coach Pat Ivey...
For more than twenty years, I’ve helped athletes, coaches, and leaders perform at their best. From the locker room to the boardroom, my work has always centered on one mission: helping people find their performance edge. I’ve coached at every level of college athletics, led entire departments, and now serve as Senior Associate Athletic Director for Student Athlete Health and Performance at the University of Louisville.
As a former NFL player and a PhD of sport psychology, I’ve seen firsthand how mindset and preparation determine success. That’s why I created resources that combine proven mental conditioning strategies with the real-world lessons I’ve learned from decades in the trenches. These programs are built to help you think, train, and lead like a high performer.
If you’re ready to sharpen your skills and invest in your growth, now’s the time. Take advantage of these Black Friday offers and start building your performance edge today.
FAQ
Will these deals come back?
How much is the discount?
You’ll get 15% off everything on the page using code BLACKFRIDAY ecxept where noted.
Are there refunds?
All digital products are final sale, but if you have any issues accessing your purchase, our team will make it right.
How long does the sale last?
The sale runs through 11:59 EST on December 1 (Cyber Monday), so don’t wait too long to grab what you need.
What if I have more questions?
Reach out to us at team@pativey.com and we’ll help you out.