Britt Achterhoff

Part 1:

In this episode of Beyond Sets & Reps, Britt Achterhoff shares her powerful and personal journey from collegiate athlete to respected team member at Sorinex. A former Clemson soccer player, Britt reflects on how her love for the weight room and a chance encounter during a facility renovation launched her into the strength and conditioning industry—though not in the traditional coaching sense. Instead, she carved out her path on the vendor side, traveling across the Southeast, immersing herself in the strength community, and earning respect through grit, relationships, and a deep passion for the field. Her story is one of relentless work ethic, identity exploration, and embracing the messy parts of career growth, especially as a young woman in a male-dominated space.

Britt also opens up about how motherhood reshaped her perspective on work, life, and purpose. As her role evolved from equipment sales to business development, she found herself craving more meaningful impact—and more balance. Her vulnerability in discussing postpartum challenges, identity shifts, and the importance of supportive workplace culture offers valuable insight for anyone navigating career transitions or family life. Britt’s passion for creating professional development opportunities in the industry is evident, and this conversation is a testament to the power of showing up authentically, even when the path forward isn’t crystal clear.

Thanks to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible.

Part 2:

In the second half of this powerful conversation, Britt Achterhoff goes even deeper into the life experiences that shaped her personal and professional path. She opens up about one of the most difficult periods of her life—tearing her ACL while her father was terminally ill and struggling academically due to undiagnosed ADHD. Through all of this, one person stood solid in her corner: her strength coach, Dennis “D Love” Love. Britt credits him with not only giving her a place to belong, but also with showing her what leadership, mentorship, and care truly look like. That pivotal support became the root of her passion for the industry and her mission to make an impact beyond equipment sales. Britt also reflects on how her experiences—from student leadership to moments of being the only woman in high-level performance meetings—have uniquely positioned her to lead from a place of empathy and real-world perspective. She discusses her “existential career crisis” after becoming a mom of two, and how that inspired her to create professional development conversations for coaches that center on real life—not just sets and reps. This episode is a raw reminder that what happens off the field or outside the weight room often shapes us the most, and Britt’s story is a powerful call to action for supporting the whole person—not just the professional title.

Thanks to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible.